SEM – Search Engine Marketing

Are you a business owner or marketing professional looking to have a better understanding of SEM? This course is perfect for you. Thousands of people have taken this course to learn how to better optimize their website.


While Search Engine Marketing (fondly referred to as “SEM”) can, in conversation, refer to several different type of activities, usually the term is referring to PPC (pay-per-click) ad management.

So, what’s more important to your business, SEO or SEM?

At this seminar not only will you get a baseline understanding of all the marketing terms and acronyms, but we help you drill down on what practices are best for you, how much you should budget and overall what to tell your webmaster what to do in order to set up and manage effective SEM campaigns.